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Fashion Read
Breaking H&M News!
06-17-09
Get ready girls – this is not a dream! H&M is teaming up with Jimmy Choo this fall (Nov 14 to be exact) to bring us a line of affordable Jimmy Choo shoes and bags at select H&M stores. But wait…there’s more! Jimmy Choo is extending its design angle to include a men’s line and women’s apparel for this collection! Jimmy Choo clothes…sign me up! Stay tuned for more.
H&M released this press release today:
06-17-09
JIMMY CHOO BRINGS GLAMOUR TO H&M THIS AUTUMN
This autumn, British accessory brand Jimmy Choo will bring its international glamour and covetable shoes and bags to selected H&M stores. The collection will be available from November 14 in around 200 stores across the world. It is the first time that H&M is collaborating with an accessories brand, and to celebrate Jimmy Choo will extend its design vision for this collection to women’s clothing to complement the accessories. Further exciting news is that this collaboration includes a men’s collection of shoes, bags and accessories.
“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night!” Tamara Mellon, Founder and President, Jimmy Choo.
“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.” Margareta van den Bosch, creative advisor, H&M.
Since its launch in 1996, Jimmy Choo has been such a phenomenal success that the brand name has become part of popular culture - say the words “Jimmy Choo”, and you know you mean shoes. In Hollywood, Jimmy Choo shoes have become a red-carpet essential, and have been worn at the Oscars by winners such as Cate Blanchett, Halle Berry and Hilary Swank among many other actresses. The famous Jimmy Choo shoes will be at the heart of the exclusive collection for H&M, but there’s more. Jimmy Choo has also become well known for its bags, and for H&M there will be a whole range of accessories to complete the look.
H & M Hennes & Mauritz AB (H&M) was founded in Sweden 1947. The company's business concept is to offer fashion and quality at the best price. H&M is quoted on NASDAQ OMX Nordic. The H&M Group has around 1,800 stores in 34 markets. H&M has around 73,000 employees and achieved sales including VAT in 2008 of MSEK 104,041. For further information visit www.hm.com
Forever 21 launches plus-size line
06-08-09
Calling all curvy girls! Forever 21 launched its highly anticipated junior plus-size fashion line called Faith 21!
Faith 21 will offer tops, jeans, tanks, leggings and skirts in a junior plus-size as well as XL, 1X and 2X. The line’s design will be consistent with what Forever 21 currently has to offer – current trends at the greatest value.
The average American woman is a size 14. With so many designers not producing items larger than size 10, Faith 21 was created to reach out to this market (kudos Forever 21!). Prices will range from affordable $3.50 to reasonable $35.00.
Faith 21 is available in L.A. at Lakewood Center Mall, Montebello Town Center, Los Cerritos Mall, Anaheim Plaza and Del Amo Fashion Center in Torrance. For all you non-Southern California girls, Faith 21 is also available online at www.forever21.com.
